A Las Vegas adult escort web site has filed a trademark infringement lawsuit against a company that provides background checks for use of the term “date check,” according to the Las Vegas Sun.
DCAEV Inc., which runs the escort site date-check.com, argues that Intelius is violating its trademark with “DateCheck,” a mobile app that does a background search on, well, your date.
“With DateCheck you know longer have to rely on your intuition or what the guy tells you,” a YouTube ad for the mobile app DateCheck says. “Look up before you hook up.”
DCAEV also claims Intelius is cybersquatting and using deceptive trade practices.
The Las Vegas Sun offers a PDF of the court filing here.
Only in Vegas, baby.