Adult web site claims trademark infringement

A Las Vegas adult escort web site has filed a trademark infringement lawsuit against a company that provides background checks for use of the term “date check,” according to the Las Vegas Sun.

Here are the dirty details:

DCAEV Inc., which runs the escort site date-check.com, argues that Intelius is violating its trademark with “DateCheck,” a mobile app that does a background search on, well, your date.

“With DateCheck you know longer have to rely on your intuition or what the guy tells you,” a YouTube ad for the mobile app DateCheck says. “Look up before you hook up.”

DCAEV also claims Intelius is cybersquatting and using deceptive trade practices.

The Las Vegas Sun offers a PDF of the court filing here.

Only in Vegas, baby.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s