Adult web site claims trademark infringement

A Las Vegas adult escort web site has filed a trademark infringement lawsuit against a company that provides background checks for use of the term “date check,” according to the Las Vegas Sun.

Here are the dirty details:

DCAEV Inc., which runs the escort site, argues that Intelius is violating its trademark with “DateCheck,” a mobile app that does a background search on, well, your date.

“With DateCheck you know longer have to rely on your intuition or what the guy tells you,” a YouTube ad for the mobile app DateCheck says. “Look up before you hook up.”

DCAEV also claims Intelius is cybersquatting and using deceptive trade practices.

The Las Vegas Sun offers a PDF of the court filing here.

Only in Vegas, baby.


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