Thumbs up, Buffalo News.
I’ve been hard on the newspaper for not being twitter savvy, but I’ve got to praise its latest multimedia effort.
The News put up a 7-plus minute interview with Buffalo Sabres Goaltender Ryan Miller. That’s smart thinking. Miller and the Buffalo Sabres are hugely popular in Buffalo and Western New York. (Case in point: NHL games in most U.S. markets got a rating of less than 2.3 for the 2008-09 season through Jan. 11. In Buffalo, the rating was 8.87–Number 1 U.S. market. Click here for more detail.)
The interview not only allows Sabres fans to learn more about Miller’s life and interests off the ice; it will drive traffic to the Buffalo News site.
And that, as Buffalo hockey announcer Rick Jeanneret would say, is “where mama hides the cookies.”