A ha! I think I’ve got the Media Law Case of the Week.
It involves Oprah, a big insurance company and the phrase “a ha moment.” (Although this case seems pretty clear to me…)
Mutual of Omaha is suing Oprah because it says the phrase belongs to it and claims it already has preliminary approval for a trademark on it. Mutual of Omaha reportedly filed the lawsuit after Oprah’s company, Harpo, asked Mutual to stop using the phrase.
Oprah’s web site shows some 200 hits for A ha! moment, dating back to at least 2005. The Mutual of Omaha ad campaign is relatively new.